Owning a candle business often proves to be a great investment. With the market for candles still steadily growing, it just makes sense to cash in on such a lucrative business opportunity. There are so many different ways to make candles interesting and attractive to your customers. Their soothing colors and enticing scents make for an easy selling point for buyers. Additionally, candles are timeless, and something that most people enjoy. It isn’t a specialized product, so advertisement is easy, as many people buy candles both for themselves and for gifts. But before you start dealing with customers and pushing your product, you need to first make sure that both your business and products have catchy and alluring names.
Naming your Candle Company
The first thing your buyers will be greeted with will most likely be the name of your company. It’s important to choose a name that accurately reflects what you’re trying to sell. There are two general categories of candle companies, companies that sell exclusively candles, and companies that sell a variety of candle types. Your naming strategy can depend on if you sell only candles, or if you have other products to push as well.
For companies that sell exclusively candles, the most important piece of advice is to make sure candles are a key part of the brand, such that a buyer would know just from the name. Wordplay is a great option to explore when thinking of candle business names. Playing with words related to candles, lights, and scents is a fantastic way to catch the customer’s eye. Incorporate puns or clever wordplay to make your business name memorable and fun. Simplicity is an important thing to keep in mind. You need your name to be punchy and memorable, while still connecting to what you’re selling. Make sure that your company name can be easily dropped into a conversation without much friction. Some examples could be “Wick & Whiff” or “Aroma’s Glow”.
Companies that sell multiple items, including candles, need to make sure that their store name invokes the mood associated with your catalog. Making sure your name reflects your brand is key. Your name should reflect the style, mood, and overall identity of your brand. There’s a big difference between an artisan market and a home decor store. Making sure your name clues buyers into what stuff you sell is key.
If all your candles have a specific theme or niche, incorporate that into the name. It’s vital to make sure the name communicates your unique selling point to stand out against the competition. While relating your personal company name to candles can be nice and effective, it’s important to avoid boxing yourself in so that you can still expand. A name that is too specific to a product or trend might limit your growth. If there’s a possibility that you may sell more than just candles in the future, consider choosing a name that can evolve with your business and encompass more products if needed.
Naming a candle company can seem quite complex. It’s important to find a name that accurately portrays the theme of your company, while also being short and sweet. It should be to the point while also incorporating something clever, like a pun or rhyme, or maybe using double meaning with words. Displaying your business name prominently on both your website and your candles makes it easier for buyers to remember your product, ensuring that they’ll be buying from your company again.
Naming your Candles
Just like naming a business, the individual names of the candles are important as well. Candle names are also one of the first things your customers will see, just like your candle business name. Naming can be one of the most difficult and time-consuming parts of owning a small business. Especially for businesses that sell objects with different flavors or scents, as this makes for a lot of different and unique names the company must come up with. Thankfully, there are a few tips and tricks to make the naming process easier, while resulting in clever and eye-catching names.
- By identifying characteristics
- Candles are a very specific type of product, as almost no two types of candles are the same. They have different burn times, fire styles, wick counts, scents, and potency. Because of this, the name you end up picking can convey these to your buyer.
- Scents are the standout example of this, giving you a specific starting place from which you need to make your candle unique. Alliteration like Peppermint Purity, or rhyming like Ocean Potion, can make your candles fun to say and read, making a potential buyer more likely to look closer at your product.
- Examples of some of the other names inspired by their characteristics could be Enduring Flame [long burn], Triple Tranquility [3 wicks], or Intense Essence [long lasting smell]. These convey through names what makes them different, so a customer can immediately know which one is what they’re looking for.
- Through wit and creativity
- Sometimes, names that feel less like candles can actually resonate more. Funny candle names, such as Wicks and Giggles or Sentimental work because they associate your product with something that made the buyer happy. This a chance to make normally bad puns suddenly sound appealing and fun. Also, using names that play on words and are funny helps your customers associate your business with happiness and whimsy.
- Cute candle names, such as Dainty Delight or Twinkle Twirl have been shown to work incredibly well for sites focusing on gifts. This is because it puts your product on a pedestal, making it seem like a fun gift that stands out from other candles.
- By Color
- There are websites that take in any hex code, and run it against a comprehensive list of named colors. This means you can take your candle color and see a variety of names that instinctively give the buyer a vision of the exact color.
- org is a depository where users take every possible hex code and vote on a name. This means that the color names are much more influenced by the average person, and might help you connect with buyers on a deeper level. You may not want to use every name it generates, but it gives good ideas on keywords for certain colors.
- Check out other color products like paint and crayons to see if you can draw inspiration. Looking at other candle companies, or companies that also work with fragrances, may help you gather inspiration for what theme you want your business to portray.
- Go Crazy!
- Parody is surprisingly good for candle names. Naming a candle Ronald Reagan or The Bermuda Triangle is a funny way to subvert expectations, and will probably be so outlandish that people will buy it just to show it off. This is doubly good because it gets you free exposure, and will make for a great centerpiece for curious people asking customers where they got it from. This is a fantastic naming method for businesses looking to really stand out.
The names of candles play a big part in deciding what candle a customer buys. Attractively describing the color and scent can also be what drives a buyer to choose one candle over another. Even if the two smell exactly alike, many customers would rather purchase a candle called “Snowy Pinewood Forest” rather than just “Pine”. Additionally, matching your font and physical candle design to the name can help it look more attractive on the shelf. A strong candle name can make a difference in a buyer’s decision.
As you can probably see, there are a ton of opportunities to make your business stand out among others. Having a clever name that’s the first thing they see on your website may be what urges a buyer to look through your catalog. Eye-catching names that make a buyer stop and want to smell your candle greatly increase your number of sales. Or, you can choose to take a more witty route and entice people with a name that will make them laugh and want to put it up for all to see. Regardless of what theme you choose for your candles, a powerful name that makes buyers look twice instead of walking away is key to getting customers to consider your candles. A strong company name that matches the theme and value of your business ties it all together and will have people choosing your product over others.
